CONSULTING

OVERVIEW
SMALL BUSINESS

With 20 years of marketing experience on both the corporate and agency sides, I’ve worked with a diverse range of firms, from start-ups to large enterprises. I believe that small changes can lead to significant impacts and focus on providing actionable deliverables without any fluff or corporate jargon. Driving sustainable business growth requires a mix of best practices, innovative strategies, and a deep understanding of your customer, so it's crucial to be well-versed in all three. I excel at creating compelling content and engaging campaigns using the latest digital marketing tools, ensuring your brand resonates with your target audience. My strong communication skills and strategic mindset will help your business navigate market complexities and achieve its marketing goals efficiently and effectively.

My approach begins with establishing a solid foundation which comes through in your vision, mission, growth strategy and short- and long-term objectives. I emphasize understanding your customers—who they are, where they are, what they need, and how to convey compelling messaging about your brand. Ensuring that every customer touchpoint is meaningful, from their first interaction with your brand to their post-purchase experience, is critical to creating a lasting relationship. Engage, delight, repeat!

MID-SIZE TO ENTERPRISE

With a career spanning 20 years, I've predominantly worked with companies exceeding 600 employees, including a decade at Dow Jones. My experience at a prestigious digital experience agency in New York and London involved collaborating with brands like Deutsche Bank, Zebra Technologies, Dow Jones, Interac, and Springer Nature. Although B2B SaaS is my primary focus, my expertise is versatile and applicable to businesses of all sizes and industries.

In larger firms, the focus also involves cross-department collaboration, organizational structure, complex tech stacks, data strategies, audience reach, product marketing effectiveness, and budget management. I can support your growth goals through high-level strategy development, team training, or hands-on efforts to address specific needs.

As a small business, you wear many hats and don’t always have the luxury of hiring a full-time marketer. My small business projects have included brand positioning for a new female-owned holistic center, data strategy and visualizations for an NFL analytics app, digital marketing workshops, website optimizations, and targeted messaging. With 20 years of experience in marketing, I am passionate about helping small businesses accelerate their success.

WORK SAMPLES
 
SERVICES

Business Review

The Full Business Review assesses three key areas: Overall Business Strategy, Marketing and Client Experience. You’ll receive an Assessment Questionnaire for each area that covers their main components, such as (but not limited to) your company’s vision, mission, objectives and organizational structure within business strategy; brand, website, social media, and networking within marketing; and consistent quality, communications, and feedback within the client experience. After the questionnaires are completed, we’ll have a 1 hour Discovery Call to discuss any additional details.

In the Custom Proposal, you’ll receive a scorecard for each key area (see examples below), based on the assessment questionnaire and discovery call, that shows where you currently are within each component, on a scale from Level 1: Infancy to Level 5: Optimized. The proposal will also provide a recommendation of which level you should aim to reach as a next step to move your business forward.

The custom proposal will walk through each component of each key area, and outline a project plan of how to get there (see example below).

Summary: Business Review (Discovery, Assessment & Custom Proposal)

  • Assessment questionnaire for 3 major areas: Business Strategy, Marketing and Client Experience

  • 1 hour discovery call with the owner and key stakeholders

  • Scorecard for each area (Business Strategy, Marketing and Client Experience) with baseline plotted based on assessment and discovery, and target recommendations

  • Effort-Impact matrix to guide prioritization

  • Custom proposal including scorecards, effort-impact matrix and project plan for each area (Business Strategy, Marketing and Client Experience)

  • 90 minute proposal call with presentation and discussion

EXAMPLE SCORECARD
EXAMPLE MARKETING ASSESSMENT & PROPOSAL

Focused Support

Any of these services can be booked separately or combined, either after the Business Review or as stand-alone. Custom marketing support is also available to suit your needs.

Sample areas of focus:

  • Brand Kit & Style Guide

  • Personas

  • Message House

  • Team Building

  • Event Experience

Audit & strategy for:

  • Digital Marketing

  • Social Media

  • Website

  • Communications

  • Data

  • Marketing Technology Stack

  • Salesforce Optimization

Workshops for:

  • Customer Journey

  • Personas

  • Digital Marketing

  • Campaign Planning

  • Website Optimization

Mid- to Enterprise workshops:

  • Sales & Marketing Alignment

  • Marketing Team Alignment

  • Marketing Strategy

  • Themed Campaigns

  • Lead Funnel

  • Lead Routing

  • KPIs & Success Measures

CONTACT

Ready to supercharge your marketing? I’m open to consulting projects, contract or full-time opportunities. Let’s transform engagement.

Email me at sfarrell731@gmail.com

Book time directly on my calendar

Check out my LinkedIn profile

View my resume